Ancient Lore Village continues to grow...

December 9, 2019
Ancient Lore Village, the world’s first “Story Resort" confirmed today that the company’s first resort will not be in South Knoxville.

As the Ancient Lore Village concept evolved and solidified through 2019, the business model for the resort was expanded to ensure viability in numerous markets across the country. As the business plan grew, amenities were added to the resort that were well beyond the scope of what was originally planned for the company’s property in South Knoxville.

“The South Knoxville property is and will remain an Ancient Lore Village property,” said Matthew Cross, CEO of Ancient Lore Village. “It has one of our dwellings there and the property will be used as an Ancient Lore Village location, but it will not be one of our full-scale resorts.” According to Cross, Ancient Lore Village will work with local government entities and its South Knoxville neighbors to develop a quaint Ancient Lore Village concept for the company’s South Knoxville property.

Last month, Ancient Lore Village was revealed at the International Association of Amusement Parks and Attractions (IAAPA) Conference in Orlando, Florida - a global event attended by more than 40,000 people from the amusement and attraction industry. With more than 1,000 companies making announcements at the conference, the Ancient Lore Village announcement was named one the “Top Five Announcements” to come out of this year’s expo.

“Because of the excitement surrounding Ancient Lore Village, we are currently exploring opportunities in Tennessee and at least three other states for our first Ancient Lore Village resort,” Cross said. “While the South Knoxville plan changed, the Ancient Lore Village concept has been overwhelmingly well-received, and we now have multiple locations bidding for our first location.”

Rather than basing the resort’s theme on a specific book or story, Ancient Lore Village is now focused on those who visit the resort. Cross said the resort centers around community and fostering human connections. These connections will be explored through storytelling and unique amenities and experiences designed to be very different than the rapid-fire communication of the modern day. These immersive adventures make heroes of guests and will delight the devoted fantasy enthusiast and the casual participant alike.

About Ancient Lore Village: Come to a place of story. A place where the faces of family, friends and strangers are illuminated by the glow of fire as each of you shape a living story. This is a story about all of us - but it’s also the story of you. At Ancient Lore Village, all stories can be heard. These stories live inside everything, and they are all around us. Ancient Lore Village opens your eyes to see these stories that affect the teller as much as the listener. As you contribute to a world of story, you are brought closer to friends, family and fellow travelers in a world you never knew existed. Come to Ancient Lore Village and become a master storyteller in the world’s first “Story Resort."

Top 5 Stories from IAAPA 2019

November 22, 2019
One of the highlights of the year is visiting the International Association of Amusement Parks and Attractions (IAAPA) in Orlando. A place where designers of theme parks, attractions, food… anything that relates to attractions is on display. There are literally hundreds of booths all vying for the attention of vendors and the press. They’ve all got their own stories to tell. Here are our top 5 favorites from IAAPA 2019.

First-ever Ancient Lore Village ‘story resort’ coming to Tennessee

November 21, 2019
A new kind of immersive themed storytelling is coming to Tennessee – Ancient Lore Village, a first-of-its-kind overnight Story Resort.

Ancient Lore Village ‘story resort’ announced at IAAPA Expo 2019

November 21, 2019
Infinite Kingdoms and the Weber Group have announced the first-ever Ancient Lore Village, an immersive and themed overnight ‘story resort’ in Knoxville, Tennessee. The new attraction was announced at IAAPA Expo 2019 in Orlando.


Frequently Asked Questions

When do you open?

We are targeting 2022!  Until then feel free to join our mailing list for updates.  You will also be able to check out our Airbnb in Knoxville where you can spend the night at one of our luxury villas! Coming soon!

How much does it cost to stay here?

We will have a wide variety of room types, promotions and campaigns, but you can expect our rooms to start at about $250 a night.

Can I make a reservation?

Soon! Be sure follow us on Facebook and join our mailing list for the latest updates!

Are you hiring?

Not yet, but we would love to hear from you! Please send a cover letter with your resume telling us about yourself and why you want to be a villager!  Send your email to: